The Formula E booth was designed as a seamless, user-friendly, gamified journey. Upon entry, visitors simply scanned a single QR code displayed on a central screen, instantly enrolling them into a live point-based game system. As they moved through the booth, each interactive technology zone featured its own QR trigger. Every scan unlocked content, awarded points in real time, and encouraged deeper engagement with each experience. The journey culminated in a reward redemption moment, where accumulated points were exchanged for exclusive gifts, transforming passive footfall into active participation and sustained dwell time.